Mary Baxter, owner of Born To Move Studio came to The Marketing Boutique wanting a better-formatted newsletter, an improved brand image along with a clearer picture of best practices when it came to scheduling and content.
Mary also wanted a newsletter format that was easy to read for her readers, as well as a layout that offered her with many designs and content options, from introducing new schedules, services, promotions to highlighting the last blog post on health and wellness from her website.
NEWSLETTER DESIGN & CONTENT DEVELOPMENT SERVICES
After our consultation with Mary, we proposed a quarterly newsletter that would allow for more content, a fresh design, update the opt-in as well as create a formal thank you would direct new subscribers to her website. We also developed specific content for the quarterly newsletter.
Content Update: Before we could probably implement the Autoresponder for Mary’s email subscribers at Born To Move, we needed to update the navigation menu, add more content such as FAQ page, New Here? page as well as add a call to action on each page. We also deleted empty pages and organized the back-end to make future updates quick and easy for Mary. The result, more engaging content for her students and new students.
SEO Enhancement: We also worked with Mary in Google Search process in the area of URL, deleted pages, content development, keyword phrases and other important SEO tactics for her website.
User-Friendly Page Navigation: Finally, we updates various pages and updated the home page, a place where students can quickly check for class updates.
We created the Quarterly Newsletter on MailChimp for easy of use. The newsletter is designed in 3 key sections, Introduction/conversation section, Product/Service and Specials Section and the Latest post section. At the same time, we’ve been retained to update her website, which we are working on at this time. Stay with us as we complete this project.