CHALLENGE: Ann Marie Day Spa, is a popular Montreal day spa that offers a number of beauty services from manicure to hair removal using either laser or electrolysis methods. Ann Marie, the owner came to The Marketing Boutique wanting to increase sales.
ASSESSMENT: Ann Marie Day Spa is in an excellent location where women love to beautify themselves. Once they discover this day spa, they tell their family and friends and after 10 years in business, Ann Marie’s success is her word-of-mouth marketing. We also discovered an unexploited opportunity in product development since research has shown that spa’s environment and the esthetician has a direct opportunity to introduce clients to the appropriate skin care products making it actually easier to motivate to buy.
HOW WE HELPED: We presented an Action Plan as well as sourced skin care products for Ann Marie’s approval. We then created a trial launch of the skin care line to gauge client’s shoppers attitude and our results showed that Ann Marie’s client base was very interested in purchasing these products at her spa. The Marketing Boutique also created the brand image as well as POP display for the location.
RESULT: Over the past three years, Ann Marie saw an increase in sales every year and continues to expand the retail side of her business.