Brand Positioning & Lead Generation

Improving Brand Positioning & Increasing Sales Lead Generation.

Mandate: To update their brand image and increase their sales lead generation.

BRAND DEVELOPMENT AND LEAD GENERATION PROJECT

  • New Website: Launch of a new website that included updated content, sharing features, blog, and client support platform.
  • Enhanced Client Support: We developed a private, client log-in area where clients can view their maintenance agreements, find new software updates and have faster access to tips and how-to’s on the software.
  • Demand Generation: Write content for the entire website, press releases, articles, blog posts as well as implement social media marketing, content and email marketing programs.
  • New Marketing Materials: Design, develop and copy write new brochure and other sales materials.
  • Improved Trade Show Planning & Booth: Established pre-planning process for improved trade show results as well as a new booth that compliments the new website and marketing materials.

RESULT

Successfully built a new website that incorporated important SEO elements and social media features, call-to-action, newsletter and a new online client support system. The company started to receive inquiries from larger companies and improved its Google positioning to page one on specific keyword searches.

Ready to get started? Contact us at info@themarketingboutique.net

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