Marketing Strategy Matters

As a B2B or B2C company, we understand your challenge in staying ahead of your competitors and developing “top of mind” for your target audience. And, you will probably agree that sometimes adding another sales person is not the answer to creating brand distinction or getting them to your website, trade show or returning your call.

Today’s Marketing Strategy

Taking the time to develop the right marketing strategy or two for your organization does not only force you to make those hard decisions in market investment, defining brand message or budgeting, but a marketing strategy also helps to bring together your team and staff together as one. Everyone is working under the same marketing strategy and towards the same direction, building the one message and reaching the same goal.

More importantly, developing a marketing strategy helps you understand current changes in your industry. For example, you could be managing the same sales funnel you created ten years ago while your target audience has changed its purchasing patterns and it’s all because of the Internet.

How We Work

When designing your marketing strategy, we work with you, ask you lots of questions, help you with goal setting, determine competitor’s movements and why, expose your company’s strengths, buyer’s patterns and trends in your industry. All important criteria that make for a successful marketing strategy, which you can implement immediately based on your financial and staff resources.

We take the time to understand your expectations, brand strengths as well as review your past marketing and brand initiatives. From there and should you need further marketing support, we can also develop marketing and brand campaigns that will reach, engage and win your desired customers based on the approved marketing strategy.

From research to targeting, ideas too compelling creative, and traditional/new media selection to delivery, our focus is on outcomes.

What You Get

You receive a two to four page Marketing Strategy Report, which is the foundation for your marketing plan. It is a report that will help to create opportunities by discovering pockets of underserved markets or areas that are more conducive to growth.

The Marketing Strategy Report includes:

  • Company Review
  • Competitor Landscape Assessment
  • Industry Analysis
  • Product Analysis
  • SWOT Analysis
  • Current and Historical Sales Analysis
  • Present and past Marketing Initiatives Analysis
  • Marketing Strategy (Strategies)
  • Marketing Goal (Goals)

Should you need to develop the entire marketing plan and need implementation support, in addition to creating powerful and efficient marketing strategies, we develop brand campaigns that support the marketing strategies, and goals should it be to increase profitable sales, deepen customer loyalty or increase online sales leads.

Contact us at info@themarketingboutique.net, today!