How does email marketing benefit your B2B business? Email marketing serves as an important communication channel between you and your loyal customers as well as with your prospective customers and sales leads. The ability to send real-time messages, personalized messages and test messages are just a click of a button. An effective email marketing program doesn’t have to be complicated. We will help you choose the right email marketing platform or service. We can also build your lists, set-up the lists based on your business and goals. And, we will work with you to build the right offers and the right copy and graphics that engages with your list.
We can develop the campaign from the start or only write the content for you and you manage the rest. Campaign development includes:
- Editorial Calendar
- Marketing Automation
Type of Email Marketing Campaign We Write Are:
- Company Newsletters
- Informational Newsletters
- Print Newsletters
- Magazine Style Newsletters
- Promotional & Marketing Newsletters
- Monthly Newsletters
Some companies believe that content is limited. No fear, we’ll brainstorm and bring our diverse expertise to the table to help you find topics and content based on target audience’s interest, relevance, industry trends, and brand leadership.
Once decided, you’ll receive an editorial calendar that integrates with upcoming trade shows, corporate events and other marketing initiatives planned for the coming year.
List management is the all important task, sure it’s tedious and necessary.
Marketing Automation Development
We can develop Welcome Series, Maintenance Reminders or a Lead Generation Program, based on triggers and rules.
Metrics and Measurement
Based on the CRM and email marketing software you use, we’ll provide reports on each email sent as well as provide our advice on what next.