Case Study:

Newsletter Design & Content Development.

Nia Fitness Newsletter-Marketing_Boutique_AgencyMary Baxter, owner of Born To Move Studio came to The Marketing Boutique wanting a better formatted newsletter, an improved brand image along with a clearer picture of best practices when it came to scheduling and content.

Mary also wanted a newsletter format that was easy to read for her readers, as well as a layout that offered her with many design and content options, from introducing new schedules, services, promotions to highlighting the last blog post on health and wellness from her website.


After our consultation with Mary, we proposed a quarterly newsletter that would allow for more content, a fresh design, update the opt-in as well as create a formal thank you would direct new subscribers to her website. We also developed specific content for the quarterly newsletter.


We created the Quarterly Newsletter on MailChimp for easy of use. The newsletter is designed in 3 key sections, Introduction/conversation section, Product/Service and Specials Section and the Latest post section. We also developed a Welcome Auto-Responder along with a dedicated website page offering exclusive content for newsletter subscribers. At the same time, we’ve been retained to update her website, which we are working on at this time. Stay with us as we complete this project.

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