Attention Manufacturers! It’s time to learn how to promote your business in the age of social.

Every sales team works better when marketing initiatives are in place, and without these, it is like a ship without a sail. Your sales team needs someone in marketing, so they don’t travel wherever the winds and tides take them.

But many small manufacturers struggle with building a marketing program because they either don’t see the value in the time spent on developing one or they don’t know where to start.

Here are a few ways you can start to promote your business efficiently:

Start with A Marketing Consultant

You can start small if the idea of hiring a marketing consultant overwhelms you. Hiring the right consultant and outsourcing some of your marketing initiatives will be a big help to your business and revenues. When completing marketing programs on time can also bring a renewed energy to your sales team.

Social Media Marketing

Consider outsourcing your LinkedIn and Facebook accounts. Facebook is becoming an attractive social media platform for B2B and opportunity with original promotions awaits to be tested on this platform.

Based on how you’ll source the content and how much you want out of any social media platform, prices will vary. So do yourself a favour and ask about outsourcing your social media marketing.

Remember, it is essential that they understand that it is your voice that needs to be created, not merely a copy and past content program. You’re not looking for the action of writing; you’re looking for a marketing consultant who understands your voice, tone and flow that fits your brand.

Improve Your Website

It isn’t necessary to spend a lot of money on a new website design, but I hope you’ll agree with me that today every customer journey includes checking your website. So, it is good money spent on improving your site’s online visibility, and that means three important tactics you need to do:

    1. Invest in SEO
    2. Build Content
    3. Create the Customer Journey

Track and Measure

Finally, just like you track weekly sales, you’ll need to track all your marketing initiatives. For example, track your blog posts to find out which blog posts have the highest shares and likes. This is a good indicator of the type of content that should be expanded on your blog. Also, track your trade shows results as well as newsletter marketing. Make it a priority.

If you need some expert advice on how to build your online community or promote your brand in the age of social, we’re your team! Contact us, and we’ll help you.

About the Author Cecilia

I am a marketing communications specialist, strategist, problem solver and founder of The Marketing Boutique. I am also a Fitness Nutrition Specialist (FNS), certified by NASM, Diabetes Paraprofessional Level 1 (AADE) and Apprentice Essentrics Trainer!