You are probably thinking that hosting a corporate function in today’s economy is a dumb idea. After all, you’ve sent your ‘Happy Holiday’ card and even took your top clients out to lunch, so what’s the big deal about a corporate function, anyway?
Most likely during lunch with your client you spent 50% of your time talking business. And, while you will never admit it, your client is in all probability thinking that this lunch is well deserved considering all money they’ve sent you’re way.
Not quite the outcome you wanted and you still spent $150.00.
Now take that amount as a cost-per-person when you are designing your budget and create a good feel corporate function, one that:
- Entertains: Give your clients the unexpected. They won’t think it is well deserved, they will be thinking, ‘Wow, you care!’
- Engages: Amplifies your Brand Position: Yes, how you say thank you for your business lends to your brand image. You don’t have to have a yearly corporate function during the holidays, consider one every 5 years or something less costly, like a summer bar-b-q.
- Appreciation: Shows Appreciation: Don’t talk business. Your client will probably think that you will at one point during this affair, but continue to surprise them and make it all about them. They will really love you for it.