Managing Difficult Staff; How this Affects Your Marketing Programs and Company Growth

Fire them!

Just kidding….not really…..what I mean to say is to, fire them.

But, seriously, really difficult people are the ones that take up fifty percent of your personal energy.  You find yourself always talking about them to your colleagues and boss in the hopes of finding the right way to manage these difficult people.  Tough, soft, friendly, official notices, clear path, small wins, part of a team, bigger office….it goes on and on.

And, you are always talking “to this person”.  That’s right, “tooooo him or her” because they stress easily, always late, doesn’t get along with most of the team, says the wrong things, moody and so on.  As a result, you find yourself spending most of your time managing this one staff member….talking tooooo them.

In the end, you discover you are not your best when you are with this person.  You become short-tempered, make rash decisions and generally give-up, hoping if you ignore him or her long enough, this person will finally get their act together or just leave the company.

Is the great work from this difficult staffer a valid justification to keep this one individual?

No!

In the end, the right answer is to just fire them.

True Story

I once set up this marketing program, which depended heavily on the inside sales staff and like true to form, this one individual who was great at his job, a fabulous cold caller was sick for most of the month.  Could not handle the stress, just couldn’t do it.

Needless to say, my marketing program was semi-successful in that, it worked but I was unsure if I should commit a bigger budget to this type of program because I didn’t have the numbers to see the full picture.

Bottom Heavy

When your marketing programs are bottom heavy dependent (depended on staff) you need to make sure you get quality staff. Work with professionals.  Sure, they cost more but well worth it.

Outsource, you say?  That is a short-term gain for a long-term problem 

Company Growth

Track your marketing programs monthly and take an honest look at whether staff is affecting the company growth in a negative way.  If your inside sales department, graphic artist and other staffers are important tools for the success of your marketing programs and company growth but are not at least committing 80% of their effort to their work (I am realistic…), then its time to change things!

But how, you ask?

One step at time my friend, one step at a time…

Cecilia

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