Probably one of the most gratifying pro-bono programs we’ve worked on is the Girl Guides of Quebec Leadership Program.
This wonderful and warm volunteer staff is dedicated to the organization, its mission and to the young women who come to Girl Guides for friendship and connectivity while learning valuable lessons of leadership, courage and community involvement.
Our area of support included developing a promotional program to promote and re-educate their targeted audience that Girl Guides is strong, current and relevant with a solid dose of cookies and camp. We designed a year-long brand reputation program, which includes inviting the media to key events, establishing Brand Ambassadors who will help spread the word as well as attend these events, social media program and press releases. While GGQC provided an insightful market research report that clearly shows the positive results young girls and women gain as a Girl Guide.