Where have I been, you ask? Well, as mentioned in my earlier TMB post, I was luckily able to take a 2-month hiatus from my various on and offline business and community support activities to take care of my new son. As much as I don’t want to bore you with all the trials and tribulations of being a new Mom (okay, maybe in my next post), I have one important question for businesses, which came to me as a result of my tiresome maternal adventures: Do you want my money or not?
A giant whack on the side of the head came to me because my life was completely turned upside down with this whole parenting thing. Being a new mom means I only get three, non-consecutive hours of sleep, get on with my day, and I still need to buy stuff.
So, which business got my money?
The answer is simple: whoever made it easiest for me to shop.
Simplify the Sale
- Test New Sales Channels. Just like your best sales performers, your business should also be in forwarding motion, always finding ways to make the sales process better, faster and easier and should even be part of your company’s brand character!
- Speedy Service. Shopping is a personal experience wrapped in a moving train. Being rushed means your customers will not jump through hoops to buy your goods – get me through the cash – fast.
- Options, Options and Options. Make it easy for your customer to choose you by offering ample payment options, adding helpful staff and great hours doesn’t hurt either! We recently wrote an article on retail trends and how successful businesses today use multi sales channels to stay profitable.
- Promote. If you have more than one way to sell your products compared to your competitors, then market yourself as such.
Be the obvious choice for your customer
- Train Staff. Add to your selling training modules that speed and efficiency are important for your customers. Create a customer service policy that states there should be no more than 3 people waiting in line at your cash at any time, and even that could be too many people depending on your store.
- Speak to me. No, not me, speak to your customer. Don’t leave them alone with their thoughts, waiting in line and getting frustrated while you believe you’ve done your job and you are off to the next sale. (You can speak to me, too!)
I challenge you this week to simplify the sale. Make it easier to pay, and I promise you that more customers will be buying at your shop.
The Marketing Boutique works with companies to create exciting brands that will make your business stand apart from the competition! We achieve this by writing engaging and relevant content for your targeted audience, developing the right marketing strategies to improve company growth and designing communication programs you can use, these are the things that matter to today’s businesses.