Category Archives: Sales

Is selling based on fear outdated?

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A recent conversation with an inside sales rep who stated that she liked to use fear in her sales conversation with prospective clients let me to make this video, below.

I urged her to move away from fear-based selling tactics and look for value-based proposition as it will provide a long-term basis for the company.  As for the inside sales rep, she understood quickly of the short-sightedness of this out-dated practice.

Sure, there is fear in some products and services, take flying.  But what airlines sell is being safe and arriving on time.  And, there is always some apprehension when visiting a new city.  Thankfully, cities promote quality of upkeep of their cities, trustworthy support services like police and hospitals.  Image what we would be all like when traveling, we would all be mini Rambo, ready for anything and the worse!

Take a look at the video and would love to hear your opinion on selling tactics.

Enjoy!

Simplify The Sale: Get it Right and Get my Money

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I’m back!

Where have I been, you ask?  Well, as mentioned in my earlier TMB post, I was luckily able to take a 2-month hiatus from my various on and offline business and community support activities to take care of my new son.  As much as I don’t want to bore you with all the trials and tribulations of being a new Mom (okay, maybe in my next post), I have one important question for businesses, which came to me as a result of my tiresome maternal adventures: Do you want my money or not?

A giant whack on the side of the head came to me because my life was completely turned upside down with this whole parenting thing.  Being a new mom means I only get three, non-consecutive hours of sleep, get on with my day and I still need to buy stuff.

So, which business got my money?

The answer is simple: whoever made it easiest for me to shop.

Simplify the Sale

  • Test New Methods. Just like your best sales performers, your business should also be in forward motion, always finding ways to make the sales process better, faster and easier and should even be part of the store’s brand character! 
  • Speedy Service. Shopping is a personal experience wrapped in moving train. Being rushed means your customers will not jump through hoops to buy your goods – get me through the cash – fast.       
  • Options, Options and Options. Make it easy for your customer to choose you by offering ample payment options, adding helpful staff and great hours doesn’t hurt either!  We recently wrote an article on retail trends and how successful retailers use multi-channels and staying innovative to stay profitable.
  • Promote. If you have more than one way to shop or order your products when compared to your competitors, then market yourself as such. 

Be the obvious choice for your customer.

  • Train Staff.  Add to your selling training modules that speed and efficiency is important for your customers.  Create a customer service policy that states there should be no more than 3 people waiting in line at your cash at any time, and even that could be too many people depending on your store.
  • Speak to me.  No, not me, speak to your customer.  Don’t leave them alone with their thoughts, waiting in line and getting frustrated while you believe you’ve done your job and you are off to the next sale.  (You can speak to me, too!)

I challenge you this week to simplify the sale.  Make it easier to pay, and I promise you that more customers will be buying at your shop.

Happy selling!
Jamie
@wolfetoday

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Contest! Enter for your chance to win Trade Show Management Success eBook

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We are having a give-away, called “Tag, You’re it!”!

The main reason we wanted to do a give-away is because we really like our Trade Show Management eBook and wanted to give you the opportunity to read it for free.  Plus, we would love your feedback on our eBook so that we can continue to develop, expand and build on our eBook to its fullest potential.

If you exhibit at conferences, trade shows or seminars this eBook will give valuable insights on how to develop a branded event for your product or service and for any business or entrepreneur such as coach, consultant, aromatherapist or fashion designer.

We will continue to develop our eBook and expand topics on brand building, promotional strategies and money-saving tactics.  Of course, this eBook would be nothing without your comments!  We would love to hear from you on specific topics you would like us to expand on for successful trade show and conference exhibiting.  Don’t give-up your chance to win.  Details below.

Our second reason for having a contest is that we wanted to try this new app from Binkd and we thought we would start with a Twitter contests.  You know what marketers say, “Nothing ventured, nothing earned”.  So…. here we are!

Details of Give-Away – Tag, You’re It!

This give-away is a one month long contest for a chance to win our Trade Show Management Success eBook!  Each week we will announce 1 winner for a total of four winners!

How to Enter the Twitter Contest

Participation is free.  All you need to do is complete this simple form for your chance to win 1 Trade Show Management Success eBook, enter the contest here!   Then, you will need to Tweet the message we’ve created, which you will receive once you’ve entered the contest.

Winner Selection

Each week we will select one winner for a total of four winners.  We are using a Binkd app to will help us validate all the entries as well as select the four winners to ensure the selection process is fair and unbiased via an automated, randomized selection process.

Contest Dates

Start date: Monday, July 30, 2012

End date: Monday, August 27, 2012

How will the winner be notified of the raffle?

All raffle winners will be notified via email shortly after the raffle drawing. We will also post the winner of each raffle on the “Past Raffles” page, which we will create shortly after the raffle drawing.

How can you find out who won a raffle?

All raffle winners will be posted on the “Past Raffles” page shortly after the raffle drawing.

If trade shows are an important tactic for your sales success, this eBook is for you.  It offers guidance to help you transform the way you market through trade shows, exhibits, and events.  Enter to Win! 

ENTER HERE, ENTER TODAY

NOTE:  Some restrictions may apply.  Please read our contest & giveaway terms.  All contest, giveaways and raffles restricted to North America only, excluding Quebec.

Internships

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At The Marketing Boutique we do things differently.

We are all about collaboration and building great companies.  Part of this success comes from nurturing, new raw talent while you build a solid foundation in business skills.   Plus, we offer a unique opportunity to get in on the ground floor with a young company that leverages the latest technologies and is open to having others take the lead in certain projects.

Our internships are unpaid, however we will reimburse some expenses as well as give on-the job training, references and exposure to big company network. We offer full, part-time and off-site positions of preferably 2-3 months at a time. 

SOCIAL MEDIA MARKETING INTERNSHIPS

Work from the comfort of your home!  We need a social media lover who has strong writing and editorial skills, excellent with online research and data entry and is energetic, driven and eager to learn!

Since this is an off-site position, which means you will need to be an organized individual and with the ability to manage oneself.

Benefits

  • School credit provided
  • Estimated 10 hours weekly 
  • Flexible schedule, however proper timing with respect to publishing posts and tweets will be required.
  • 3-month commitment.

SALES REP INTERNSHIPS

We are seeking one Sales Intern.  You help sell our services while we help you develop and fine-tune your networking and negotiation skills.  You will also gain expertise in brand development services.  If you are interested in developing key contacts in pharmaceutical, manufacturing and other industries, then this position is for you! 

Contact us today for complete details.